Atelier Apartments is a chic, upscale apartment complex located in downtown LA. They had a few penthouses that they wanted to fill tenants with. They wanted to put emphasis on the amenities that comes with the penthouses as well.
Using a minimalist approach, I was able to create a sleek, sophisticated look to the email. I used a light color palette to give off a clean vibe.
I was responsible for the concept and execution of the email design, including implementing the html code.
Here are the stats for the email campaign:
Email Open Rate: 40%
Email CTR: 16.7%
Bounce Rate: 8%
Unsubscribe: 2.5%
*Based upon a 4 month email marketing campaign with 4 sends once a month.
Skills: Photoshop, email, web, html
Timeline: 1 week
Role: design concept, branding, project management
Year: 2017
